gemma ferrerGot an idea? Let's see if anyone wants it.
Taking an opportunity or idea towards a real launch. We test it with real customers and turn the evidence into a clear decision: proceed, adapt or stop.
Business & Innovation Consultant
Find the opportunity.
Make it happen.
I help businesses find growth opportunities, sharpen their strategy and turn ambitious ideas into real-world results.
Strategy brain. Operator energy.
Where we could start
A few places we could start.
Three examples of challenges we could work on together. Yours might be completely different.
Innovation shouldn't depend on a lucky brainstorm.
Building an ongoing innovation capability: identifying opportunities, developing ideas and making innovation happen over time — with a practical pipeline of opportunities worth pursuing.
Too many priorities. Not enough progress.
We start by understanding the business challenge, identify where the real opportunities are and rethink or sharpen the value proposition — so you find the right direction and a plan people can actually follow.
Something else on your mind? We'll figure out the right approach together.
Not sure what you need?
Get in touch ↗Experience
16+ years. Three different worlds. One way of making things happen.
I've spent over 16 years leading digital marketing at a major consumer goods company, driving growth at an international media agency, and helping lead a global innovation consultancy based in Barcelona.
I've worked on both sides of the table — as a client, an agency partner and a consultant. I know what it takes to develop a strategy, get the right people on board and actually deliver.
Selected innovation work
Things that actually happened.
A few examples of innovation work I've personally led, hands-on or with a team. There's a story behind each one. Happy to tell you more.
Building new businesses for FMCG.
Led venture-building projects for FMCG companies across Europe, from identifying opportunities to developing new business propositions. Selected projects are confidential — get in touch for more details.
7 years as Partner.
Spent seven years as Partner at a leading independent innovation consultancy in Spain, working with international clients on strategy, innovation and business building.
Building the teams behind the ideas.
Led multidisciplinary teams of business builders and business designers, connecting strategy, creativity and execution.
From the first brief to the next big idea.
Contributed to numerous competitive pitches, tenders and innovation processes, shaping strategic approaches and identifying new business opportunities.
About me
Hi, I'm Gemma.
I've spent 16+ years working client-side, agency-side and in consulting. I've helped build businesses, lead teams and turn ambitious ideas into reality.
I like connecting people, asking difficult questions and finding practical ways to get things done.
I don't always have the answer. But I know how to find a way forward.
Make sense. Make moves.
There are more ideas, tools, experts and possibilities than ever before.
Yet making things happen hasn't necessarily become any easier.
Businesses move fast. Priorities compete. Projects overlap. Teams are stretched. And sometimes, even when you know exactly where you want to go, getting there is another story.
Sometimes you need a fresh perspective. Someone to think things through with you, challenge an idea, connect the dots or bring the right people together.
I believe good things happen when experience meets curiosity, when different perspectives come together, and when someone is willing to roll up their sleeves.
Not with a ready-made answer. But with the experience, resourcefulness and determination to figure things out together.
And make them happen.
Beyond the boardroom
Less theory. More 'aha!' moments.
Where I teach
Elisava · IED · ISDI · The Valley
I bring real business challenges into the classroom, turning complex ideas into hands-on learning.
From business schools to in-company training, I believe the best way to learn is by questioning, experimenting and doing.
Business Design · Marketing · Business Strategy · Innovation
Request training ↗Doodle break
Big things on your mind? Draw something small.
You've probably got a to-do list that keeps growing.
It can wait a minute. Draw a masterpiece. A potato. Or whatever comes to mind.
No artistic talent required.
The wall.
…A little collection of things people drew when they probably had something more important to do.
Got a messy business problem?
Good. Let's figure it out.
LinkedIn ↗Gemma Ferrer · 2026