Business Strategy & Innovation
I help businesses find growth opportunities, sharpen their strategy and turn ambitious ideas into real-world results.
Strategy brain. Operator energy.
01 / Strategy & Innovation Projects
From strategy and value propositions to innovation, business models and growth.
Explore projects ↓02 / Fractional / Interim Leadership
Senior, hands-on leadership for strategy, innovation and growth, without a full-time commitment.
Explore fractional leadership ↓03 / The Right People Club
Connecting businesses with the right specialists and helping talented agencies find new opportunities.
Explore The Right People Club ↓01 / Strategy & Innovation Projects
Not another strategy deck. Something you can actually use.
Too many priorities. Not enough progress.
Competing priorities, without a shared view of where to focus next.
For · Businesses that need clarity on what to focus on next.
Outcome · A clear direction and a plan people can actually follow.
Discuss The Reset →Great product. Wrong words?
The product has value, but the positioning and messaging don’t make the difference clear.
For · Businesses struggling to explain why customers should choose them.
Outcome · A sharper story, ready to put in front of real customers.
Landing page development, creative production and media activation are optional implementation services, not automatically included.
Discuss The Value Prop Kit →Got an idea? Let’s see if anyone wants it.
A promising idea, but not enough real customer evidence to know what to build or how to sell it.
For · Companies considering a new product, service or business model.
Outcome · Real evidence before a bigger investment.
Discuss The Launch Kit →You launched. The market shrugged.
The offer is live, but customer needs, positioning and the proposition aren’t lining up.
For · Products or services that have launched but are not gaining traction.
Outcome · Know what's not working, what to change and what to test next.
Discuss The PMF Fix →Innovation shouldn’t depend on a lucky brainstorm.
Ideas pile up, but there’s no clear portfolio, experimentation routine or ownership to move them forward.
For · Organizations looking to identify and develop new growth opportunities.
Outcome · A practical pipeline of opportunities worth pursuing.
Discuss The Innovation Engine →02 / Fractional & Interim Leadership
I join your team as a fractional innovation, strategy or growth leader. I bring direction, get the right people moving and take responsibility for making things happen.
01 — Venture Building
Led venture-building projects for FMCG companies across Europe, from identifying opportunities to developing new business propositions. Selected projects are confidential — get in touch for more details.
02 — Innovation Consulting
Spent seven years as Partner at a leading independent innovation consultancy in Spain, working with international clients on strategy, innovation and business building.
03 — Team Leadership
Led multidisciplinary teams of business builders and business designers, connecting strategy, creativity and execution.
04 — Pitches & Innovation
Contributed to numerous competitive pitches, tenders and innovation processes, shaping strategic approaches and identifying new business opportunities.
03 / The Right People Club
Good people. Better business.
The right connection can change everything. I bring businesses and talented specialists together, helping both sides find the right fit and make great work happen.
A curated network. Not an open directory.
Pick your challenge. I'll point you in the right direction.
Your starting point
Choose a challenge on the left and your recommended service appears here.
Digital strategy, media investment and marketing leadership.
I’ve spent 16+ years building businesses, finding growth opportunities and leading teams. I like asking difficult questions, making sense of messy problems and sticking around to get things done.
More on my Marketing & Growth capabilities →Experience
I've spent over 16 years leading digital marketing at a major consumer goods company, driving growth at an international media agency, and helping lead a global innovation consultancy based in Barcelona.
I've worked on both sides of the table — as a client, an agency partner and a consultant. I know what it takes to develop a strategy, get the right people on board and actually deliver.
A few names from along the way.
Strategy & Innovation
Henkel · Nestlé · Zurich · Banc Sabadell · Affinity Petcare · HIPRA
Marketing & Growth
Danone · Johnson & Johnson · GAES · GBfoods · Taskrabbit · Seiko
Teaching & Workshops
Where I teach
Elisava · IED · ISDI · The Valley
I bring real business challenges into the classroom — and turn complex ideas into hands-on learning. From business schools to in-company workshops, it's all about experimenting, building and learning by doing.
Also in the works: a hands-on game for learning innovation. More soon.
Doodle corner
Draw something, leave a note — happy birthday, good job, whatever fits — and pin it to the wall.
gemma ferrer