The Good People Club / By Gemma Ferrer

Good people.
Better business.

The right people can change everything. I connect businesses with creative, digital and innovation talent — and help agencies, consultancies and independent teams find opportunities worth pursuing.

I need the right people ↓I want to be represented ↓

It's all about who you click with.

Two sides. One good connection.

For businesses

Find the right people for your challenge.

From one specialist to a multidisciplinary team, I help businesses find the expertise, agencies and innovation partners they need to bring ambitious projects to life.

  • Specialist freelancers and independent consultants
  • Creative, digital and innovation agency selection
  • Venture-building and business-design teams
  • Innovation and capability-building partners
  • Multidisciplinary project teams
  • Partner briefing, evaluation and introductions
  • Collaboration coordination when needed
Find my people →

For agencies & independents

Great work deserves great opportunities.

I work with selected agencies, innovation consultancies and independent professionals to identify commercial opportunities, develop stronger proposals and build partnerships that open new doors.

  • Commercial representation and business development
  • Opportunity identification and qualification
  • Strategic pitch and proposal leadership
  • Innovation tender and pitch support
  • Consortium and multidisciplinary team building
  • Client introductions and partnerships
  • Venture-building and innovation collaborations
Let's explore working together →

For businesses

The right people. Without the endless search.

01 / Understand

Define the challenge and capabilities needed.

02 / Curate

Identify suitable specialists, agencies and innovation partners.

03 / Connect

Introduce relevant partners and evaluate fit.

04 / Make it happen

Support selection, onboarding or coordination where agreed.

Depending on the project, I can support you with a focused search and selection process or stay involved to coordinate the team. Scope and fees are agreed upfront. Any relevant commercial relationship is disclosed during selection.

For agencies & independents

You do great work. Let's find more of the right work.

01 / Get to know you

Understand your strengths, ambitions and ideal clients.

02 / Focus

Agree where your expertise fits and which opportunities to pursue.

03 / Open doors

Build relevant relationships and introduce potential clients and collaboration partners.

04 / Move forward

Shape the approach and support the next conversation or proposal.

I work with a selected number of agencies, innovation consultancies and independent specialists. The model, level of involvement and commercial terms are agreed individually.

Find your kind of people.

From one specialist to a whole team. Tell me what you need.

Innovation & Business Building

  • Venture building
  • Business design
  • Business model innovation
  • Capability building
  • Innovation strategy
  • Corporate innovation
  • Product discovery
  • Product strategy
  • Prototyping & validation
  • Go-to-market
  • Service design
  • Customer research
  • Innovation facilitation
  • Strategic partnerships
  • Pitch strategy

Brand & Creative

  • Brand strategy
  • Branding & identity
  • Packaging design
  • Creative campaigns
  • Art direction
  • Graphic design
  • Copywriting
  • Content creation
  • Photography
  • Video production
  • Motion design

Digital & Growth

  • SEO & GEO
  • Paid media
  • Growth marketing
  • CRM & lifecycle
  • Web development
  • App development
  • No-code & low-code
  • AI & automation
  • UX/UI design
  • E-commerce
  • Conversion optimisation
  • Data & analytics

Research & Experiences

  • Market research
  • Customer insights
  • User research
  • Events & experiences
  • PR & communications
  • Social media
  • Customer experience

And more. If I don't know the right person yet, I'll look for them.

Hand-drawn portrait of Gemma Ferrer

I know both sides of the table.

I've worked inside brands, alongside agencies and with independent teams across strategy, marketing and innovation. I understand what businesses need, what makes a great partner and how to bring the two together.

More about me →

Teaching & Workshops

Less theory. More 'aha!' moments.

Where I teach

Elisava · IED · ISDI · The Valley

I bring real business challenges into the classroom — and turn complex ideas into hands-on learning. From business schools to in-company workshops, it's all about experimenting, building and learning by doing.

  • — Business Design
  • — Business Strategy
  • — Marketing
  • — Innovation & Business Prototyping
Let's create a workshop.

Also in the works: a hands-on game for learning innovation. More soon.

Doodle corner

A little room for creative trouble.

Draw something, leave a note — happy birthday, good job, whatever fits — and pin it to the wall.

The wall.

…

Good people make good things happen.

Whether you're looking for the right team or the right opportunities, let's connect.

I need the right people →I want to be represented →
Gemma Ferrer · 2026
ferrer.gemma@gmail.com