Marketing / Digital / Growth
Marketing strategy with a strong digital backbone. I help brands find growth opportunities, make media investment work harder and build teams that deliver.
01 — Project-based consulting
From a fresh perspective on your strategy to a specific growth challenge. I help you find the opportunities, make better decisions and build a plan your team can actually execute.
02 — Fractional / Interim Marketing Leadership
Senior marketing leadership without a full-time hire. I step in to set direction, align teams and agencies, manage priorities and turn marketing plans into measurable progress.
Strategy, digital expertise and hands-on leadership. The combination that makes marketing work.
Find the right opportunities. Build a plan that moves the business forward.
Make smarter decisions about where, how and why to invest.
The right brief. The right partners. Better work.
Someone to connect the strategy, the team and the execution.
Two ways to get an independent perspective and move forward.
01 / Digital & Media · The Media Plan Review
An independent review of your media strategy, channel mix, investment allocation, KPIs and performance. I'll help identify what's working, what's not and where to improve.
What's included
OutcomeA clearer, smarter media plan.
Review my media plan →02 / Agency Selection · The Agency Match
Choosing an agency shouldn't be a beauty contest. I help businesses define the right brief, identify suitable partners, run a structured pitch and select the team best equipped for the challenge.
What's included
OutcomeThe right partner for the right challenge.
Find my agency partner →Advisory services delivered by me personally — not media buying, creative production or campaign execution. If an agency from my own network is ever considered in a selection, I disclose the relationship upfront and we agree safeguards together.
Font Vella en Casa — Danone
Launched and grew Danone Spain's first D2C e-commerce platform, leading acquisition, retention, the digital ecosystem and P&L.
Danone Digital
Led digital strategy and media investment across Danone brands including Danacol, Actimel and Light&Free, alongside agency coordination and selection.
Johnson & Johnson ANZ
Led a nine-person digital team and coordinated creative agency partners across Johnson & Johnson brands in Australia and New Zealand.
TaskRabbit
Independently reviewed the Spain launch media plan, assessing Madrid and Barcelona investment, channel mix, targeting and measurement.
New opportunities, business design and venture building.
I've built marketing from inside global brands, led digital teams across international agencies and launched new businesses from scratch. I know what clients need, how agencies work and how to bring the right people together.
Client-side at Danone
Agency experience across Spain, UK and Australia
Strategy, digital and growth
Teaching & Workshops
Where I teach
Elisava · IED · ISDI · The Valley
I bring real business challenges into the classroom — and turn complex ideas into hands-on learning. From business schools to in-company workshops, it's all about experimenting, building and learning by doing.
Also in the works: a hands-on game for learning innovation. More soon.
Doodle corner
Draw something, leave a note — happy birthday, good job, whatever fits — and pin it to the wall.
Whether you need a fresh perspective, a smarter media plan or someone to lead the work, let's talk.
gemma ferrer